Portfolio

The Star City Figure Skating Club is a figure skating club based in Lincoln Nebraska. They pride themselves on their excellent teamwork, and leadership skills and aim to give everyone a chance to skate. The challenge was that their whole brand was geared towards kids, when they wanted to appeal to a wide age-range. They still wanted to appeal to kids as well, however they wanted it to be obvious that all ages were welcome in their club. The cool tones we chose for their brand reflects their message of being welcoming and shows how skating can make a person feel free, and brave, as well as showing what it takes to be a skater, like trust, and sportsmanship.

The foreign chocolate brand Banu Jaanu is based in India, and plays on the word Jaanu, meaning beloved, and darling. They wanted the wrapper to show the beloved as a beautiful woman in front of a Hindu temple to reflect their message of religion welcoming you with open arms making you feel beloved. The challenge was that this chocolate would be sold in America, along with India, so it had to be welcoming to both cultures. The Jaanu has her arm extended, welcoming you, and acting as a guide to the temple. The goal was not to convert people to Hinduism, but to make people feel welcome to the religion. The type shows how they wanted to feel welcoming, and how they are an exceptional, high-end brand.

This is a new city identity for Ivano Frankivsk, Ukraine. Their state flower is the poppy flower which represents peace after war. Their town hall, the Lore Museum is also a part of the identity, as it stands as a safe haven for the city. This city has gone through so much tragedy, but still stands strong. The identity represents that with strong colors with an elegant type pairing. The white represents their purity, and the red tones show peace after war, as well as the black background representing the sacrifices everyone has made for their city, and country as a whole.

SkyDive Atlas is a skydiving company based in Nebraska. They are known for giving people the adventure of a lifetime being able to jump out of a plane. They want to be known for adventure, as well as being family friendly. The cool colors were chosen for the logo to fit the welcoming adventurous atmosphere of their company. This logo does also work in one color with a vibrant warm color as a background color, such as a valorous orange to show the adventure, as only cool colors would give the impression that this is a calm brand. Having the warm and cool tones paired together show the friendliness that comes with their once in a lifetime adventure.

Verdant Exotics is a reptile education program. They special in reptile rescue, breeding, and education program. They also sell their reptiles to help fund their program. Verdant Exotics wants to show people that reptiles are not to be feared, but to be loved and embraced. Verdant Exotics takes great pride in the quality of their reptiles, ensuring that each one is healthy, well-nurtured, and ready to thrive in its new home.