The Star City Figure Skating Club is a figure skating club based in Lincoln Nebraska. They pride themselves on their excellent teamwork, and leadership skills and aim to give everyone a chance to skate. The challenge was that their whole brand was geared towards kids, when they wanted to appeal to a wide age-range. They still wanted to appeal to kids as well, however they wanted it to be obvious that all ages were welcome in their club.
The cool tones chosen for this brand reflects their message of being welcoming and shows how skating can make a person feel free, and brave, as well as showing what it takes to be a skater, like trust, and sportsmanship.